Spur Subscription and Add-Ons
Your Monthly/Annual Plan
The Spur subscription is what you pay to access the platform. This covers the core tool and all its features.
Add-Ons Explained
Add-ons are extra features or increased limits on existing features. If you need more of something your plan includes, or want access to premium features, that's what add-ons are for.
Channels That Cost Nothing
Instagram Messaging
There are no charges for Instagram. You can message people, run automations, and engage with comments without any per-message costs. Everything on Instagram is covered by your Spur subscription.
Facebook Messaging
Same situation as Instagram. No per-message charges, no automation costs, everything is included in your subscription.
Live Chat Widget
Most live chat providers charge based on message volume. We don't do that. Every message that comes through the live chat widget on your website is free to respond to. There are no limits on contacts or conversations.
AI Credit Consumption
How AI Credits Get Used
AI credits are consumed every time the AI responds to someone or an AI action is used. This applies to any channel where you have the AI enabled, whether that's WhatsApp, Instagram, Facebook, or Live Chat.
Monthly Credit Allocation
Your plan comes with a fixed amount of AI credits each month. For example, the AI Start plan includes 2,000 credits. These credits reset at the start of each billing cycle and do not carry over.
What Happens to Unused Credits
If you only use 10 credits in a month, the remaining 1,990 just disappear. At the start of your next billing cycle, you go back to 2,000 credits regardless of how many you used the previous month.
What Are Paid Credits?
These are credits you can purchase for an additional price, and can be used when your actual monthly credits run out. They can come in clutch as backup and these never expire.
WhatsApp Template Charges from Meta
What Actually Costs Money
Meta charges for WhatsApp message templates that get delivered. This includes broadcasts, automated flows that use templates, COD to prepaid conversion messages, sale announcements, and anything else that uses a pre-approved template.
Understanding Template Categories
Templates come in different types. Marketing templates are used when there's a financial element involved, like making a sale, promoting an offer, or trying to convert a customer. Utility templates cover things like order updates and shipping notifications. If you're trying to sell something or drive revenue, that's a marketing template.
How to Find Your Rates
Go to Settings, then Plans, then Usage, then click on WhatsApp Wallet Balance, and you'll see View Rate Card. Click that and look up your country to see the exact costs. The prices are shown in your local currency, and they vary by region (of the country of the recipient you are sending the said templates to).
The Markup on Meta Charges
Meta sets base rates for template delivery, but Spur applies a markup. For example, if Meta's official rate card shows 79 paise for a marketing template, Spur might charge 92 paise for delivery. That difference is how we cover the operational costs of managing the WhatsApp integration.
Service Messages Are Completely Free
When a customer messages you on WhatsApp and you respond by typing back, that costs nothing. Automations that don't use templates are also free. The only thing that costs money is when a template message gets delivered. This charging structure from Meta started on June 1st, 2025.
Volume Discounts for High Usage
When It Makes Sense to Talk to Sales
If you're sending 100,000 or 200,000 messages per month, or anywhere near those volumes, you should reach out to our sales team. We can work out better pricing with a reduced markup on the Meta charges.
This is especially relevant if WhatsApp marketing is a major channel for you and template delivery costs are becoming a significant expense. Our sales team can discuss custom pricing based on your actual usage patterns.