Two-Part Payment Structure
Payment to Spur
Your monthly subscription for using Spur's platform, automations, and features.
Payment to Meta
WhatsApp messaging charges that go directly to Meta (Facebook) for sending messages through their WhatsApp Business API.
How Meta Charges Work
Per-Template Pricing
Meta charges you through your Spur wallet for each WhatsApp template sent through their API. Rates vary by message type and recipient country.
Message Categories
Marketing Messages: Promotional content, offers, announcements
Utility Messages: Account updates, order confirmations, shipping notifications
Service Messages: Customer support conversations
Authentication Messages: OTP codes, verification messages
Geographic Pricing
Different countries have different messaging rates. India typically has lower rates than US/Europe.
Your Wallet System
Prepaid Model
You must maintain a positive wallet balance to send WhatsApp messages. No balance = no message delivery.
Shared Wallet Across Numbers
Your wallet balance is tied to your Spur workspace. If you have multiple WhatsApp numbers connected (like 3 different business numbers), all messaging charges from all numbers deduct from the same shared wallet balance.
Automatic Deductions
Each sent message automatically deducts the appropriate charge from your wallet based on:
Message type (marketing/utility/service)
Recipient's country
Current rate card
Rate Card Access
Click "View Rate Card" in your wallet section to see current per-message pricing for all countries and message types.
Wallet Management
Recharge Options
Manual: Add funds when needed via preset amounts or custom values
Auto Topup: Automatically recharge when balance drops below set threshold
Transaction Tracking
Every WhatsApp message charge appears in your transaction history with:
Date and time of message
Message type and recipient country
Exact charge amount
Why Two Separate Payments?
Spur Subscription
Covers platform access, automation tools, customer support, and software features.
Meta API Charges
Meta requires direct payment for using their WhatsApp infrastructure. Spur cannot include these costs in subscription pricing due to:
Variable usage per customer
Different messaging volumes
Geographic rate differences
Meta's direct billing requirements
Cost Optimization Tips
Message Type Strategy
Use utility messages for transactional updates (lower cost)
Reserve marketing messages for high-value promotions
Leverage service messages for customer support
Geographic Considerations
India rates are typically lowest
International messaging costs more
Check rate card before global campaigns
Volume Planning
Monitor daily usage patterns
Set appropriate auto-topup thresholds
Use transaction history to forecast needs
Common Billing Questions
Why separate charges?
Meta requires direct payment for API usage. Spur handles the technical integration but cannot bundle these costs.
When are charges deducted?
Immediately when messages are successfully delivered through WhatsApp.
What if wallet runs empty?
Message delivery stops until wallet is recharged. Enable auto-topup to prevent interruptions.
Can I get refunds?
Wallet credits are non-refundable as they represent pre-payment to Meta for messaging services.
Understanding this dual payment structure helps you budget effectively and optimize your WhatsApp messaging costs while using Spur's automation features.
Related: How to Migrate to Walllet if you're an old customer and are still paying Meta directly for messaging.