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Allowed File Formats for Instagram and Facebook Templates
Allowed File Formats for Instagram and Facebook Templates

Learn the allowed file formats for IG/FB templates in Spur, based on Meta's guidelines. Maximize your eCommerce communication.

Updated over a year ago

Introduction

Creating compelling templates for Instagram and Facebook is crucial for enhancing your eCommerce communication. To ensure you make the most out of Spur's powerful features, such as the Chat Automation Builder or Comment Automation, it's essential to use the right file formats. This article details the allowed file formats for various types of templates you can create within Spur, keeping in line with Meta's guidelines for template creation.

File Formats by Template Type

Image Templates

  • Allowed Formats: .jpg, .png

  • Meta Guidelines: Images should have a minimum resolution of 1080x1080 pixels and adhere to the platform's aspect ratio guidelines.

Example:

If you're using Spur's Comment Automation, you may want to set up an image template to automatically respond to comments with a promotional image. In this case, ensure that your image is in .jpg or .png format and has a minimum resolution of 1080x1080 pixels.

Video Templates

  • Allowed Formats: .mp4, .mov

  • Meta Guidelines: Videos should not exceed 60 seconds in length for Instagram and 240 minutes for Facebook. The minimum frame rate is 30 FPS, and the aspect ratio must conform to the platform's specifications.

Carousel Templates

  • Allowed Formats: .jpg for images, .mp4 for videos

  • Meta Guidelines: Each carousel can contain 2-10 slides. Images must adhere to a 1:1 aspect ratio, and videos should not exceed 60 seconds.

Story Templates

  • Allowed Formats: .jpg for images, .mp4 for videos

  • Meta Guidelines: Stories should have a 9:16 aspect ratio and can last up to 15 seconds on Instagram and 20 seconds on Facebook.

Audio Templates

  • Allowed Formats: .mp3, .wav

  • Meta Guidelines: Audio clips should not exceed 60 seconds for Instagram and 240 minutes for Facebook.

Document Templates

  • Allowed Formats: .pdf

  • Meta Guidelines: PDF files can be up to 100 MB in size.

How to Upload Templates in Spur

  1. Navigate to the template section within the Spur Dashboard.

  2. Select the platform (Instagram/Facebook) for which you want to upload the template.

  3. Click on the 'Upload' button and choose the desired file format as per the above guidelines.

  4. Review your upload to make sure it adheres to Meta’s guidelines for the selected platform.

  5. Click 'Save' to finalize your template.

Troubleshooting

If you encounter issues while uploading your templates, make sure:

  • Your files are within the size limit.

  • The file format is supported.

  • You adhere to the aspect ratio and other format-specific guidelines from Meta.

How to Upload Templates in Spur

  1. Navigate to the template section within the Spur Dashboard.

  2. Select the platform (Instagram/Facebook) for which you want to upload the template.

  3. Click on the 'Upload' button and choose the desired file format as per the above guidelines.

  4. Review your upload to make sure it adheres to Meta’s guidelines for the selected platform.

  5. Click 'Save' to finalize your template.

FAQs

What happens if I upload a file in an unsupported format?

If you upload a file in an unsupported format, you will receive an error message and the upload will fail.

Are there any file size limitations?

Yes, ensure that your files do not exceed the maximum file size limit as stipulated by Meta's guidelines for each type of media.

Can I use the same file format for both Instagram and Facebook?

Generally, Instagram and Facebook support similar file formats, but always refer to specific Meta guidelines to make sure.

How do I change a template's file format?

You'll need to convert the file to a supported format using third-party software before uploading it to Spur.


Conclusion

Understanding the allowed file formats and adhering to Meta’s guidelines ensures that you utilize Spur’s features effectively. For further questions, you can reach out to our support team for personalized assistance.

Happy Templating!


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