This is a step-by-step guide to creating a WhatsApp Message Template. We will see how to add a Header, a Body with variables and Buttons by making an Order Confirmation Message Template.
Step 1: Creating the Template
Go to Marketing Tools → Message Templates → Create Template
Header
You can choose among the following options:
None
Text (In this case, variables can be added)
Image
Video
Document
The Preview on the right will show you how the Header will look in your message.
Body
A WhatsApp template consists of text and placeholders for variables that can be personalized for each customer. The variables are enclosed in curly brackets with numbers inside, as demonstrated below:
"Hi {{1}}, your order for {{2}} costing ₹{{3}} has been successfully placed. The expected delivery is in {{4}}."
When using this template, you can customize the message to something like:
"Hi Alex, your order for five meals costing ₹30 has been successfully placed. The expected delivery is in 2 days."
While creating a template, you don't have to give values to these variables. You set values for these variables in your broadcast or in the workflow builder.
Next, write down the content of your template, you can add variables anywhere by clicking on the (+ Add Variable) button. Do not worry about specifying what the variable will contain right now, that can be done later while using the template.
Button
Finally, you can add an optional button to your message template by choosing among the following options:
None
CTA Buttons
Button Text (Eg- Visit website)
Website URL (Eg- https://mystorename.com)
Quick Replies (Maximum 3 buttons can be added)
Button 1 text (Eg- Confirm Order)
Button 2 text (Eg- Cancel Order)
Submit Template for Approval
For the final step, indicate what you plan to add in those variables for WhatsApp to approve your template. This step is only for template approval, you will be actually setting the variable values later when using the template.
Click on Submit and your template will be approved almost instantaneously.
Conclusion
We learned how to create a WhatsApp Message Template, get it approved instantly and use it. The same steps can be followed for creating a WhatsApp Message Template for all purposes.