Overview
The WhatsApp Templates Library is a collection of 113+ pre-built message templates that help you get started quickly with WhatsApp marketing. Instead of creating templates from scratch, you can browse, preview, and use professionally designed templates across multiple industries and languages.
Getting Started
Accessing the Template Library
Navigate to Marketing Tools in the left sidebar
Click on WhatsApp Templates Library
You'll see a grid of available templates, each with a preview, badges showing the category and format, and action buttons.
Library Features
📊 What's Included
113+ templates ready to use
7 languages: English 🇬🇧, Spanish 🇪🇸, Hindi 🇮🇳, Portuguese (Brazil) 🇧🇷, French 🇫🇷, German 🇩🇪, Arabic 🇸🇦
10+ industries: Ecommerce, Banking, Healthcare, Education, Real Estate, Food & Beverage, and more
3 categories: Marketing, Utility, and Authentication
2 formats: Single templates and Carousel templates (with multiple cards)
🔍 Search and Filter
Use the search bar and filter dropdowns to find the perfect template:
Filter | Description |
Search | Find templates by name, use case, or industry |
Industry | Filter by business type (Ecommerce, Banking, Healthcare, etc.) |
Category | Marketing, Utility, or Authentication templates |
Use Case | Specific scenarios like Cart Recovery, Order Confirmation, Flash Sale |
Language | Filter by language to find templates in your preferred language |
Click Clear Filters to reset all filters and see all templates.
Using a Template
Step 1: Browse and Preview
Scroll through the template grid or use filters to narrow down options
Each template card shows:
Template name and icon
Industry and use case
Category badge (color-coded: purple for Marketing, blue for Utility, green for Authentication)
Format badge (Carousel templates show a special 🎠 badge)
Language badge
Click Preview to see a full-screen phone mockup of how the template will look in WhatsApp
Step 2: Select a Template
Click Use Template on any template card
If you have one WhatsApp channel: The template will be created directly for that channel
If you have multiple WhatsApp channels: A dialog will appear asking you to select which channel to use
If you have no WhatsApp channels: You'll be prompted to connect a WhatsApp Business account first
Step 3: Customize Your Template
After selecting a template, you'll be redirected to the template editor where you can:
Edit the template name
Customize the message content
Replace placeholder images or media
Modify buttons and call-to-action text
Fill in variable examples
Template Types
Single Templates
Standard message templates with:
Header (optional): Image, video, or document
Body text with variables like {{1}}, {{2}} for personalization
Footer (optional)
Buttons: Quick reply, URL, or phone number buttons
Carousel Templates 🎠
Interactive templates with multiple swipeable cards, perfect for:
Product showcases
Menu displays
Service offerings
BFCM/seasonal campaigns
Each carousel can have up to 10 cards, and each card includes:
Header image
Body text
Buttons
To preview a carousel template, click the Preview Carousel button to see all cards in the phone mockup view.
Template Categories Explained
Category | Purpose | Examples |
Marketing | Promotional messages, offers, campaigns | Flash sales, cart recovery, new product launches |
Utility | Transactional, informational messages | Order confirmations, shipping updates, appointment reminders |
Authentication | OTP and verification messages | Login codes, verification messages |
> 💡 Tip: Marketing templates may be subject to WhatsApp's marketing message limits and pricing. Utility templates are great for transactional communications with higher delivery rates.
Popular Use Cases
Ecommerce
🛒 Cart Recovery – Win back abandoned carts with personalized reminders
📦 Order Confirmation – Confirm purchases with order details
🚚 Order Shipped – Notify customers when orders are on the way
⚡ Flash Sale – Create urgency with limited-time offers
🎉 Welcome Discount – Onboard new customers with first-purchase incentives
Services & Appointments
📅 Appointment Reminder – Reduce no-shows with timely reminders
⭐ Feedback Request – Collect customer reviews and ratings
Loyalty & Engagement
🎁 Loyalty Points – Keep customers engaged with rewards updates
🎂 Birthday Offer – Send personalized birthday discounts
Starting from Scratch
If you prefer to create a completely custom template:
Click the Start from Scratch button in the top-right corner
You'll be taken to the template creation page with a blank canvas
Build your template by adding header, body, footer, and buttons
Frequently Asked Questions
Why can't I use a template?
Make sure you have at least one WhatsApp channel connected. Go to Settings → WhatsApp → Add Channel to connect your WhatsApp Business account.
Can I edit templates after selecting them?
Yes! When you select a template from the library, it creates a draft that you can fully customize before submitting to WhatsApp for approval.
Are carousel templates more expensive?
Carousel templates follow the same WhatsApp pricing as regular templates. However, they can be more engaging and effective for showcasing multiple products or services.
How do I know if a template is approved?
After submitting your customized template, WhatsApp typically reviews and approves templates within 24-48 hours. You can check the status in your Message Templates list.
Can I request templates in other languages?
Currently, the library supports 7 languages. If you need templates in additional languages, you can start with an English template and translate it in the editor.
Best Practices
Preview before using – Always check how the template looks on mobile before selecting
Customize variables – Replace placeholder text with your brand name, product details, and actual offers
Match your audience – Use templates in your customers' preferred language
Test first – Send test messages to yourself before using in broadcasts
Keep it fresh – Regularly update templates to avoid message fatigue