Introduction
If you've submitted a WhatsApp Message Template and it's currently in a pending status, you're probably wondering why it's taking time to get approved. Understanding the approval process and the factors that influence it can help you expedite future submissions. This article explains common reasons for pending templates and provides guidance on what you can do.
Reasons for Pending Status
1. WhatsApp's Review Process
After submission, every message template undergoes a review by WhatsApp to ensure it complies with their policies and guidelines. This process typically takes up to 24 hours, but during periods of high submission volumes, it might take longer.
2. Compliance Verification
WhatsApp checks your template for adherence to content and formatting guidelines, including:
Content Quality: The message should be clear, professional, and free of spelling or grammatical errors.
Allowed Content: Templates should be transactional or informational, such as order updates, account notifications, or appointment reminders.
Prohibited Content: Promotional messages, sensitive personal information requests, and offensive content are not allowed.
3. Formatting Issues
Incorrect formatting can delay the approval process:
Variable Placeholders: Ensure you're using double curly braces for variables (e.g.,
{{1}},{{2}}) and that they are numbered sequentially.Language Consistency: The template should be in a single language, and you must specify the correct language code during submission.
Disallowed Links: Avoid using URL shorteners like bit.ly or tinyurl.
4. High Submission Volume
During peak times, the influx of templates may slow down the review process. Patience is key in these situations.
What You Can Do
Review Your Template
Content Check: Ensure the message provides value to the user and complies with WhatsApp's content policies.
Clarity and Professionalism: Double-check for any spelling or grammatical errors.
Avoid Prohibited Content: Remove any promotional material, sensitive requests, or offensive language.
Verify Formatting
Placeholders: Confirm that all variables are correctly formatted and placed.
Language Settings: Make sure you've selected the correct language and that the template doesn't mix languages.
Links: Use full URLs instead of short links.
Wait for the Review Period
Standard Timeframe: Allow at least 24 hours for the review process.
Avoid Multiple Submissions: Resubmitting the same template can cause further delays.
After the Review
If Approved
Start Messaging: Once approved, your template will move from pending to active status, and you can begin using it to communicate with customers.
If Rejected
Review Feedback: You'll receive a reason for rejection. Carefully read it to understand what needs to be corrected.
Make Necessary Changes: Adjust your template based on the feedback.
Resubmit: After making changes, resubmit the template for approval.
Need Further Assistance?
If your template remains pending beyond 24 hours or you have additional questions:
Contact Support: Reach out to our customer support team for help.
Consult Guidelines: Review WhatsApp's Message Template Guidelines for detailed information.
Conclusion
A pending status on your WhatsApp Message Template is usually part of the standard review process. By ensuring your template adheres to WhatsApp's guidelines and is correctly formatted, you can facilitate a quicker approval. Always provide valuable, clear, and compliant messages to enhance communication with your customers.