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Revenue Attribution Settings

Configure revenue attribution settings to track which Spur broadcasts and workflows actually drive sales and measure campaign ROI.

Updated today

Overview

Revenue Attribution helps you understand which marketing channels and campaigns drive actual sales. Configure how Spur tracks and attributes revenue from your WhatsApp broadcasts, workflows, and other marketing efforts to measure their real impact on your business.

Understanding Revenue Attribution

The attribution window defines the time period within which an order gets credited to a Spur message or campaign. This helps you understand which marketing touchpoints actually lead to conversions.

Attribution Types Available

Click Based: Attributes orders to a message if placed within a specific window after a customer clicks a link in the message.

Delivery Based: Attributes orders to a message if placed within a specific window after delivering a message to a customer.

Open Based: Attributes orders to a message if placed within a specific window after a customer opens a message.

How Attribution Works - Example

Let's say your broadcast attribution window is 4 days and attribution type is Click Based:

  1. You send a broadcast with a product link

  2. Customer clicks the link (either immediately or months later)

  3. Customer purchases within 4 days of clicking (not 4 days of receiving the broadcast)

  4. Result: Purchase gets attributed to Spur

Key Point: The attribution window starts from the click time, not the delivery time.

Another Example: If attribution window is 1 day and type is Click Based:

  • Customer clicks your link today at 2 PM

  • Purchases at 6 PM today = Attributed to Spur

  • Purchases 3 days later = Not attributed (outside 1-day window)

Spur tracks all link clicks from templates sent via broadcasts and workflows, so any purchase made within your attribution window after a tracked click gets credited to your Spur campaigns.

Broadcast Attribution Settings

Configure how revenue from WhatsApp broadcasts gets tracked:

Attribution Window

  • Default setting: 4 days

  • What it means: Orders placed within this timeframe after broadcast interaction get attributed to that broadcast

  • Customizable: Adjust based on your customer buying behavior

Attribution Type

  • Default: Click Based

  • Options: Choose from Click Based, Delivery Based, or Open Based

  • Recommendation: Click Based gives the most accurate attribution since it requires actual customer engagement

Workflow Attribution Settings

Set up attribution for automated message sequences and workflows:

Attribution Window

  • Default setting: 4 days

  • Purpose: Tracks which workflow messages led to actual purchases

  • Use case: Measure effectiveness of abandoned cart flows, welcome series, etc.

Attribution Type

  • Default: Click Based

  • Same options: Click Based, Delivery Based, or Open Based available

  • Best practice: Keep consistent with broadcast settings for unified reporting

Choosing Your Attribution Settings

Attribution Window Recommendations

  • 1 day: Good for immediate response campaigns

  • 3-7 days: Better for considered purchases

  • Longer windows: Use if your sales cycle is typically longer

Attribution Type Guidelines

  • Click Based: Most accurate, requires customer action

  • Delivery Based: Broader attribution, includes passive influence

  • Open Based: Middle ground between click and delivery

Saving Your Settings

After configuring both broadcast and workflow attribution preferences, click Save to apply your settings. These will affect how future revenue gets attributed to your marketing efforts.

Your attribution settings help you measure ROI accurately and understand which messages actually drive sales, not just engagement.

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