Overview
Revenue Attribution helps you understand which marketing channels and campaigns drive actual sales. Configure how Spur tracks and attributes revenue from your WhatsApp broadcasts, workflows, and other marketing efforts to measure their real impact on your business.
Understanding Revenue Attribution
The attribution window defines the time period within which an order gets credited to a Spur message or campaign. This helps you understand which marketing touchpoints actually lead to conversions.
Attribution Types Available
Click Based: Attributes orders to a message if placed within a specific window after a customer clicks a link in the message.
Delivery Based: Attributes orders to a message if placed within a specific window after delivering a message to a customer.
Open Based: Attributes orders to a message if placed within a specific window after a customer opens a message.
How Attribution Works - Example
Let's say your broadcast attribution window is 4 days and attribution type is Click Based:
You send a broadcast with a product link
Customer clicks the link (either immediately or months later)
Customer purchases within 4 days of clicking (not 4 days of receiving the broadcast)
Result: Purchase gets attributed to Spur
Key Point: The attribution window starts from the click time, not the delivery time.
Another Example: If attribution window is 1 day and type is Click Based:
Customer clicks your link today at 2 PM
Purchases at 6 PM today = Attributed to Spur
Purchases 3 days later = Not attributed (outside 1-day window)
Spur tracks all link clicks from templates sent via broadcasts and workflows, so any purchase made within your attribution window after a tracked click gets credited to your Spur campaigns.
Broadcast Attribution Settings
Configure how revenue from WhatsApp broadcasts gets tracked:
Attribution Window
Default setting: 4 days
What it means: Orders placed within this timeframe after broadcast interaction get attributed to that broadcast
Customizable: Adjust based on your customer buying behavior
Attribution Type
Default: Click Based
Options: Choose from Click Based, Delivery Based, or Open Based
Recommendation: Click Based gives the most accurate attribution since it requires actual customer engagement
Workflow Attribution Settings
Set up attribution for automated message sequences and workflows:
Attribution Window
Default setting: 4 days
Purpose: Tracks which workflow messages led to actual purchases
Use case: Measure effectiveness of abandoned cart flows, welcome series, etc.
Attribution Type
Default: Click Based
Same options: Click Based, Delivery Based, or Open Based available
Best practice: Keep consistent with broadcast settings for unified reporting
Choosing Your Attribution Settings
Attribution Window Recommendations
1 day: Good for immediate response campaigns
3-7 days: Better for considered purchases
Longer windows: Use if your sales cycle is typically longer
Attribution Type Guidelines
Click Based: Most accurate, requires customer action
Delivery Based: Broader attribution, includes passive influence
Open Based: Middle ground between click and delivery
Saving Your Settings
After configuring both broadcast and workflow attribution preferences, click Save to apply your settings. These will affect how future revenue gets attributed to your marketing efforts.
Your attribution settings help you measure ROI accurately and understand which messages actually drive sales, not just engagement.