Skip to main content

Guide on Broadcast Analytics

See which messages perform best. Check delivery rates, click rates, and revenue generated. Use the data to send better broadcasts next time.

Updated this week

Once your broadcast is sent, Spur provides detailed analytics to track performance:

Key Performance Metrics (from the example screenshot)

Total Revenue (₹0) - Direct revenue attributed to this broadcast campaign

Total Orders (0) - Number of purchases made after broadcast engagement

WA Spent (₹3,655.45) - Cost of sending messages through WhatsApp Business API

WA ROI (0x) - Return on investment calculation (Revenue ÷ Cost)

Messages Sent (6,860) - Total number of messages attempted

Messages Delivered (68.66% - 4659 delivered) - Successfully delivered messages

Messages Opened (36.41% - 2471 opened) - Recipients who viewed the message

Messages Clicked (0.97% - 66 clicked) - Engagement with links or buttons in broadcast

Contacts not on WhatsApp (74) - Invalid or inactive phone numbers

Visual Analytics

The circular chart breaks down message status:

  • Blue: Messages not delivered

  • Teal: Messages opened but not clicked

  • Pink: Messages delivered, but not opened

  • Red: Messages not delivered due to the person not being on WhatsApp

  • Peach: Messages that were clicked on

Individual Contact Status

The bottom section shows per-contact delivery status:

  • Sent: Message was sent to WhatsApp

  • Delivered: WhatsApp confirmed delivery to recipient

  • Created At: Timestamp when message was processed

Real-Time Updates

Analytics update every 5 minutes, so you can monitor campaign performance as it unfolds. This helps identify delivery issues early and understand engagement patterns.

Delivery Rates

  • Good: 85%+ delivery rate

  • Average: 70-84% delivery rate

  • Poor: Below 70% delivery rate

Low delivery rates usually indicate:

  • Inactive phone numbers in your database

  • Poor quality rating affecting message delivery

  • Template approval issues

Open Rates

  • Excellent: 90%+ open rate

  • Good: 75-89% open rate

  • Needs Improvement: Below 75% open rate

ROI Tracking

Spur automatically tracks:

  • Messages sent and delivery costs

  • Clicks on links or buttons in your broadcasts

  • Orders placed after broadcast engagement

  • Revenue generated from broadcast-driven sales

Compliance and Quality Management

Template Approval Process

All broadcast messages must use approved templates:

  1. Submit templates through Spur's template manager

  2. Wait for Meta approval (typically 24-48 hours)

  3. Monitor approval status in your template dashboard

  4. Create a new template if rejected with necessary modifications

Quality Rating Impact

Your WhatsApp quality rating affects broadcast delivery:

  • Green rating: Full broadcast capabilities

  • Yellow rating: Reduced delivery rates and volume limits

  • Red rating: Severely limited or blocked broadcasts

Maintain quality by:

  • Sending relevant, valuable messages

  • Avoiding spam complaints

  • Keeping low block rates

  • Using proper opt-out mechanisms

Message Categories

Choose the right category for compliance:

Marketing Messages

  • Promotional content, sales, offers

  • New product announcements

  • Event invitations

  • Require opt-out instructions

Utility Messages

  • Order updates, shipping notifications

  • Appointment confirmations

  • Account alerts

  • Transactional information only

Troubleshooting Common Issues

Low Delivery Rates

Possible causes:

  • Outdated contact database with inactive numbers

  • Quality rating issues affecting delivery

  • Template category mismatch

Solutions:

  • Clean your contact database regularly

  • Improve message quality and relevance

  • Verify template categories are correct

Poor ROI Performance

Possible causes:

  • Incorrect audience targeting

  • Weak call-to-action

  • Poor timing or frequency

Solutions:

  • Refine audience segments

  • A/B test different message approaches

  • Analyze timing and frequency patterns

Template Rejections

Common reasons:

  • Variables at start or end of message

  • Unclear or spammy content

  • Wrong message category selection

Solutions:

  • Review template formatting guidelines

  • Use clear, specific language

  • Select appropriate message categories

Export and Analysis

Use Spur's export feature to:

  • Download detailed performance reports

  • Analyze trends over time

  • Compare campaign performance

  • Share results with stakeholders

Regular analysis helps optimize future campaigns and improve overall broadcast strategy.

Did this answer your question?