Once your broadcast is sent, Spur provides detailed analytics to track performance:
Key Performance Metrics (from the example screenshot)
Total Revenue (₹0) - Direct revenue attributed to this broadcast campaign
Total Orders (0) - Number of purchases made after broadcast engagement
WA Spent (₹3,655.45) - Cost of sending messages through WhatsApp Business API
WA ROI (0x) - Return on investment calculation (Revenue ÷ Cost)
Messages Sent (6,860) - Total number of messages attempted
Messages Delivered (68.66% - 4659 delivered) - Successfully delivered messages
Messages Opened (36.41% - 2471 opened) - Recipients who viewed the message
Messages Clicked (0.97% - 66 clicked) - Engagement with links or buttons in broadcast
Contacts not on WhatsApp (74) - Invalid or inactive phone numbers
Visual Analytics
The circular chart breaks down message status:
Blue: Messages not delivered
Teal: Messages opened but not clicked
Pink: Messages delivered, but not opened
Red: Messages not delivered due to the person not being on WhatsApp
Peach: Messages that were clicked on
Individual Contact Status
The bottom section shows per-contact delivery status:
Sent: Message was sent to WhatsApp
Delivered: WhatsApp confirmed delivery to recipient
Created At: Timestamp when message was processed
Real-Time Updates
Analytics update every 5 minutes, so you can monitor campaign performance as it unfolds. This helps identify delivery issues early and understand engagement patterns.
Delivery Rates
Good: 85%+ delivery rate
Average: 70-84% delivery rate
Poor: Below 70% delivery rate
Low delivery rates usually indicate:
Inactive phone numbers in your database
Poor quality rating affecting message delivery
Template approval issues
Open Rates
Excellent: 90%+ open rate
Good: 75-89% open rate
Needs Improvement: Below 75% open rate
ROI Tracking
Spur automatically tracks:
Messages sent and delivery costs
Clicks on links or buttons in your broadcasts
Orders placed after broadcast engagement
Revenue generated from broadcast-driven sales
Compliance and Quality Management
Template Approval Process
All broadcast messages must use approved templates:
Submit templates through Spur's template manager
Wait for Meta approval (typically 24-48 hours)
Monitor approval status in your template dashboard
Create a new template if rejected with necessary modifications
Quality Rating Impact
Your WhatsApp quality rating affects broadcast delivery:
Green rating: Full broadcast capabilities
Yellow rating: Reduced delivery rates and volume limits
Red rating: Severely limited or blocked broadcasts
Maintain quality by:
Sending relevant, valuable messages
Avoiding spam complaints
Keeping low block rates
Using proper opt-out mechanisms
Message Categories
Choose the right category for compliance:
Marketing Messages
Promotional content, sales, offers
New product announcements
Event invitations
Require opt-out instructions
Utility Messages
Order updates, shipping notifications
Appointment confirmations
Account alerts
Transactional information only
Troubleshooting Common Issues
Low Delivery Rates
Possible causes:
Outdated contact database with inactive numbers
Quality rating issues affecting delivery
Template category mismatch
Solutions:
Clean your contact database regularly
Improve message quality and relevance
Verify template categories are correct
Poor ROI Performance
Possible causes:
Incorrect audience targeting
Weak call-to-action
Poor timing or frequency
Solutions:
Refine audience segments
A/B test different message approaches
Analyze timing and frequency patterns
Template Rejections
Common reasons:
Variables at start or end of message
Unclear or spammy content
Wrong message category selection
Solutions:
Review template formatting guidelines
Use clear, specific language
Select appropriate message categories
Export and Analysis
Use Spur's export feature to:
Download detailed performance reports
Analyze trends over time
Compare campaign performance
Share results with stakeholders
Regular analysis helps optimize future campaigns and improve overall broadcast strategy.