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How to Run a Broadcast on Spur

Master the art of Spur broadcasts. Our guide shows you how to craft messages, target audiences, and monitor performance. 🚀⚡️

Updated over 4 months ago

Introduction

Running a broadcast campaign on Spur is a powerful way to reach your target audience en masse. Whether you want to announce a new product launch, share updates, or send tailored messages to specific customer segments, Spur makes it all possible. This article will guide you through the steps to run a successful broadcast on Spur.

Steps to Run a Broadcast

Step 1: Create a Message Template and a Target Segment

  • Create a Marketing Message Template - The message you need to send has to be approved by Meta beforehand. Learn how to create one here.

  • Target Segment - You need to select people who will be rececing this message and save that as a Segment. Do so by going here.

Step 2: Navigate to the ‘Broadcast’ Section

  • Once you’re on the dashboard, look for the ‘Broadcast’ tab on the sidebar and click on it.

  • Navigate to the marketing tools section and select the message broadcast option.

Step 3: Create a New Broadcast

  • Click on the ‘Create New Broadcast’ button to start crafting your message.

Step 4: Choose Your Audience

  • Select the audience you want to target. You can choose an entire list or use Spur’s Enhanced Segmentation feature to target specific customer groups.

Step 5: Craft Your Message

  • Type the message you want to send out. Make sure it is clear, concise, and engaging.

Step 6: Include Variables (Optional)

  • To personalize your messages, you can include variables like {{first_name}} or {{last_order_date}}.

Step 7: Attach Media (Optional)

  • You can also attach images, videos, or product links to make your broadcast more engaging.

Step 8: Preview Your Message

  • Always preview your message to ensure it looks as intended for all customer segments.

Step 9: Schedule or Send Broadcast

  • Once satisfied, you can either schedule the broadcast for a future date and time or send it immediately.

Step 10: Monitor Performance

  • After your broadcast has been sent, monitor its performance using Spur Tables or any other analytics tools that Spur provides.

Tips for Effective Broadcasting

  • Keep your message concise and to the point.

  • Use a strong call-to-action.

  • Test different broadcast timings to find when your audience is most responsive.

  • Confirm the accuracy of contact details, such as country codes and the correct number of digits, to avoid disruptions in broadcast delivery.


FAQs

Q: How many broadcasts can I run simultaneously?

A: The number of simultaneous broadcasts depends on your Spur plan. Please check your account limitations for more information.

Q: Can I cancel a scheduled broadcast?

A: Yes, you can cancel a scheduled broadcast, but make sure to do so before it is set to go out.

Conclusion

Running a broadcast campaign on Spur is a simple yet effective way to reach your target audience. By following these steps, you’ll be well on your way to executing successful broadcast campaigns that captivate your audience and deliver measurable results.

For further assistance, feel free to reach out to our support team.

Happy Broadcasting! 🚀⚡️

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