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Send Messages with GIF with WhatsApp Business API

WhatsApp API now supports message templates with GIF headers

Updated this week

WhatsApp API now supports message templates with GIF headers and they’re available with Spur.

GIFs can help you stand out in a market where brands send boring images and videos.


Steps to start sending messages with GIF

Step 1: Create a Spur Account

Spur is an official WhatsApp Tech Partner, create an account by clicking the button below -

Step 2: Connect WhatsApp with Spur

For this follow the guide here.

Step 3: Create A Template With GIF Header

Go to Marketing Tools > Message Templates > Create a new template and select GIF in the header.

Note: You don't upload any media during this step, you upload it in the automation flow or while running a broadcast.

Step 4: Use Template In Automation or Broadcast

Follow this guide to learn how to create an automation flow in Spur

or follow this guide to learn how to run a WhatsApp Campaign with Spur

Note: You don't upload GIFs here, you upload an MP4 file (less than 3.5MB) - WhatsApp will automatically convert that into a GIF / repeating video.


Now have fun!

GIF headers are now available on WhatsApp templates via Spur. This unlocks richer broadcasts, more expressive campaign creatives, and utility messages that feel alive in-chat.

Image

Use-cases are immediate: showcase products in motion (like rotating outfits), run more memorable promotions, and make utility updates feel premium, like an out-for-delivery template with a looping truck visual that builds anticipation.


High Performing GIFs

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