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Link Products: One-Step vs Two-Step Process

Two-step gets responses for cart recovery. One-step sends links instantly but blocks follow-ups. Choose based on your conversion strategy.

Updated this week

The Question

"Why does Link Products use a two-step process? Why can't I just send the product link immediately when someone comments?"


How It Currently Works (Two-Step)

Step 1: Customer comments with keyword
Step 2: They receive: "Thanks for your interest! View products"
Step 3: They click/respond
Step 4: Product link gets sent

You're right, it does feels like an extra step. But there's a strategic reason.


Why Two Steps?

The Cart Recovery Advantage

When customers click on that first message, it opens a conversation thread.

This allows Spur to:

✅ Send cart recovery reminders if they don't purchase
✅ Follow up with limited-time offers
✅ Re-engage abandoned carts
✅ Continue the conversation naturally

The key: They responded to you by clicking on that ''View Products'' button. That response unlocks follow-up messaging.


What Happens With One-Step (Direct Link)

If you skip straight to sending the product link:

  1. Customer comments

  2. They instantly get the product link in the DMs

  3. They either buy... or don't

  4. But they never clicked on anything like the ''View Products'' button

The Problem

Since they never replied, we can't send follow-up messages.

No conversation thread = no cart recovery.

You get the immediate link delivery, but you lose the ability to re-engage them later.


Your Options

Option 1: Two-Step Process (Current Default)

Flow:
Comment → "Thanks for interest, view products" → They click/respond → Product link + cart recovery enabled

Pros:

✅ Opens conversation for follow-ups
✅ Enables cart recovery automation
✅ Higher overall conversion potential
✅ Builds engagement

Cons:

❌ Requires one extra interaction
❌ Slightly slower product delivery

Best for: Brands focused on maximizing conversions through follow-up and cart recovery


Option 2: One-Step Process (Direct Link)

Flow:
Comment → Direct product link immediately

Pros:

✅ Instant product delivery
✅ Faster customer experience
✅ Less friction

Cons:

❌ No follow-up messaging possible
❌ No cart recovery automation
❌ Lost re-engagement opportunities

Best for: High-intent audiences where immediate delivery matters more than follow-up


How to Switch to One-Step

To enable direct product link delivery:

  1. Go to your Link Products automation settings

  2. Turn off cart recovery

  3. Configure the automation to send the product link immediately on comment

Important: Once cart recovery is off, you lose all follow-up capabilities for these customers.


Which Should You Choose?

Choose Two-Step if:

  • You want to maximize conversions through cart recovery

  • Your products benefit from reminder messages

  • You're okay with one extra interaction for higher overall sales

Choose One-Step if:

  • Your audience is extremely high-intent

  • Immediate delivery is critical

  • You don't rely on cart recovery for conversions

  • Speed matters more than follow-up


The Data

Most ecommerce brands see 8-15% additional revenue from cart recovery flows.

That extra step? It's not friction, it's an investment in conversion optimization.


Bottom Line

Two-step = customer clicks(responds) = conversation unlocked = cart recovery works.

One-step = instant link = no response = no follow-ups possible.

You can switch to one-step by turning off cart recovery, but you'll lose re-engagement opportunities.

Choose based on whether you value immediate delivery or long-term conversion optimization.

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