What is Link Products?
Add products/collections to posts, reels, stories and ads and anyone who comments on a connected post will get a DM from your brand showcasing the connected items and a button which takes them to the product page.
Watch this video to learn more:
Key Elements Explained
Post
Displays the social media post (from Facebook or Instagram) that can be linked with products.
You’ll see the post’s title, date, and thumbnail here.
Channel
Shows which platform the post is published on.
Icons indicate whether it’s Instagram (IG) or Facebook (FB).
Type
Identifies the type of content, such as Ads, Stories, or Organic Posts.
Helps you quickly distinguish between promotional and non-promotional posts.
Items Linked
Indicates whether products have been linked to the post.
Not Linked means no product is currently associated; you’ll need to add one.
Comments
Displays the number of comments on the post.
Useful for gauging engagement levels.
Sent
Number of automated DMs already sent to users who interacted with the post.
Clicked
Tracks how many users clicked the product link in the automated DM.
Orders
Shows the number of confirmed orders generated directly from that post’s linked product.
Sales
Tracks revenue attributed to this post from linked product sales.
Add Product(s)
Button to link products to the post.
Once clicked, you can select from your product catalog and attach items.
11. Filters
Lets you filter posts by type: All, IG Ads, IG Posts, IG Stories, FB Ads, FB Posts.
Useful for narrowing down to a specific campaign or channel.
12. Tabs (Link Products / Settings)
Link Products: Where you connect and manage product links for posts.
Settings: Adjust automation preferences for how DMs are sent when users comment.
13. Sync Ads
Refresh button to sync the latest posts and ads from your connected accounts.
Takes 10 minutes at most to sync any posts that don't show up at first. If it's taking longer than that, contact us on the support number.
14. Enable/Disable Toggle
Master switch to turn the automation on or off.
When enabled, Spur automatically sends DMs when users engage with your posts.
What this does: Pick up to 10 products or collections to attach to the post. When the automation triggers, Spur sends a DM carousel in the exact order you set here.
Tabs
Products
Shows individual catalog items.
Collections
Lets you select a collection as a single carousel card that leads to that collection page.
Counts toward the 10 item limit.
Reorder
Drag to set the display order of your selected items.
The first item becomes the first carousel card in the DM.
Search bar
Type to quickly filter by product or collection name.
Table fields
Products Selected
Left column with checkboxes. Check to include the item in your selection.
Thumbnail + product name. Clicking the small external-link icon opens the product page in a new tab.
The short description snippet helps you confirm you are picking the correct item.
Inventory
If your inventory is synced, you will see a badge such as 47 items.
Not Tracked means Spur is not receiving stock counts for this item.
Tip: prefer in-stock items to avoid a poor customer experience.
Type
Shows the product type or category when available.
Selection summary and actions
Count
Bottom left shows two numbers: the total items in the list and how many you have selected.
Example: 3 products/collections selected and COUNT: 25 of 61.
Save
Commits your selection. You return to the Link Products table, where the post now shows Items Linked.
Workflow
Open Add Product(s) on the post you want to enrich.
Use Products or Collections to find items.
Tick the checkboxes next to the items you want.
Go to Reorder and drag items to set the exact carousel order.
Click Save.
These settings are universal for all the posts/reels/ads/stories that you connect via Spur
Specify triggers/keywords - for the comments you want to send connects items to and you also specify triggers/keywords for the comments you don’t want the automation to be triggered for.
Note: You are not specifying the entire comment here, we will check if these keywords are part of the entire comment.
Reply In Comments -
Add multiple comment replies. To avoid spam, we’ll randomly select and send a reply: (We advise adding a comment reply for every 100 comments you get in a day. Eg: if you get 500 comments in a day, add 5 comment replies)
Comment Reply Limit - The automation will stop sending comment replies once the post accumulates "x" comments to comply with Instagram's policies and prevent your account from being flagged as spam. Direct messages will continue to be sent. If unsure, set the limit to 1000 comments.
Check Previous Comments - New update allowes you to make linked products module even AFTER the post has accumulated some comments and if you were late to link products too, it will start replying to old comments that match the keyword criteria too.
Cart Recovery Send the cart recovery message to contacts who clicked on the product link but didn't buy it. You can even specify a discount to give to these people to encourage them to buy.
Tips and best practices
Stay within the cap: You can mix products and collections, but the combined total must be 10 or fewer.
Prioritize placement: Put your hero product first. The first card usually gets the highest attention.
Mind inventory: Avoid linking items that are out of stock or Not Tracked if you cannot fulfill demand.
Keep it relevant: Match the items to the content of the post for higher CTR and conversion.
Use collections for breadth: Collections are great when the post is about a theme rather than a single SKU.
Refresh data: If you do not see a new item, close the modal, click Sync ads on the main page if needed, then reopen
Best Practices
Always link relevant products: Make sure the product linked matches the content of the post to avoid confusing users.
Use filters: Quickly navigate posts and focus on ads or stories where ROI tracking is most valuable.
Monitor performance metrics: Keep an eye on clicks, orders, and sales to identify top-performing posts.
Test different product links: Experiment with variations (e.g., different products in similar posts) to find what resonates best with your audience.
FAQs
Q - Spur has stopped replying to comments on the post/reel. Why is that?
A - If you go to Link Products > Settings, you’ll notice there is a limit there.
This limit is there to protect you. And it says, after your reel reaches "x" comments, we’ll stop replying to comments and continue sending DMs.
The best way to test is just to comment and see if you get the products in DM.
If we don’t have this limit and any reel goes viral like this, then there are good chances IG will block your ability to reply to comments and sometimes even DM.