Segments are saved filters that automatically update. Instead of manually picking contacts every time, you set rules once and Spur keeps the list fresh.
Understanding the Segments List
1. Segment Name
What you called this filter. Keep names obvious so your team knows what they're looking at:
"Never placed an order" = window shoppers
"Purchased x product template" = repeat buyers of specific items
"Dead audience template" = time to clean house
Bad naming like "Sep" or "Imp" makes everyone guess. Dont do that.
2. Segment Size
Shows what percentage of your total contacts match this segment's rules.
99.79% means basically everyone (probably too broad)
0.11% means super niche (maybe too narrow)
6-15% is usually the sweet spot for targeted campaigns
This percentage updates live as contacts match or stop matching your rules.
3. Updated At Last time this segment refreshed. Segments auto-update when:
New contacts join your database
Existing contacts' data changes
Someone makes a purchase
Tags get added/removed
Fresh timestamps mean active segments. Old ones might need reviewing.
4. View Segment
Click to see actual contacts in this segment. Opens a filtered view showing:
Every contact matching your rules
Their details and conversation history
Total orders made by them
Total amount spent
Whether they're a Shopify customer or nor
Tags associated with them
When their contact was created
Use this to spot-check your segments are catching the right people.
5. Edit Segment
Tweak the rules without starting over. Maybe you want to:
Change "purchased in last 30 days" to "last 60 days"
Add another condition
Exclude certain tags
Adjust the logic (AND vs OR conditions)
6. Search Bar
Type to find segments fast. Useful when you've got dozens. Searches through segment names, not the contacts inside them.
7. Create Segment Button
Build new segments from scratch. Opens the segment builder where you set conditions like:
Purchase behavior
Engagement levels
Custom field values
Tag combinations
Date ranges
And much more...
8. Actions Menu (Three Dots)
Allows you to delete a segment.
Power User Segments Examples
High-Value, Never Ordered: People who've been in your system 30+ days but haven't bought. Prime targets for special offers.
Tag Based Segments: If you tag people by city or interest, segments let you message just "Mumbai customers interested in sneakers."
Engagement Tracking: "Opened last 3 broadcasts but didn't click" = interested but needs a push.
Win-Back Candidates: "Last purchase 60-90 days ago" = time for a comeback offer.
Building & Editing Segments
When you click Create Segment or Edit Segment, you get the segment builder. This is where you set the rules that decide who's in and who's out.
Full guide on the segment builder interface can be found here.