The Orders Interface
1. Profile Column Customer who placed the order. Shows names, their profile pic, plus channel icons.
Click the blue chat icon profile to jump straight to their full conversation history.
2. Order ID & Link The unique order identifier from your store:
"#1216", "#1215", "#1214" etc from Shopify
"#MAITR10799" for custom order systems
Click "Order Link" to open the order in your Shopify admin panel
These IDs match exactly what's in your Shopify/WooCommerce admin. Makes cross-referencing easy when customers ask "where's order 1216?"
3. Order Amount What they paid:
This is the final amount after discounts. Useful for:
Spotting high-value customers
Tracking average order values
Finding patterns in purchase amounts
4. Created At When the order was made.
Notice patterns for example:
Bunch of orders at 10:46 AM? Flash sale worked
Orders clustering on weekends? Plan your broadcasts accordingly.
Dead zones? Time to push marketing
5. Export Button Top right. Dumps all order data to CSV for a chosen time and date range:
Monthly reports
Tax prep
Analytics in Excel
Sharing with accountants
Backup records
6. Show All Dropdown
Filter what you're seeing:
All orders (default)
Today's orders
Yesterday's orders
Last 7 days
Last 30 days
Custom date range
7. Channel Selector
The section at the top left filters by source:
Instagram icon = Show only Instagram orders
WhatsApp icon = WhatsApp purchases only
Messenger Icon = Facebook DMs/automations purchases
Select multiple to compare channels
This answers "which channel makes more money?" Real fast.
The Count
"COUNT: 20" at bottom shows total orders in current view. Changes when you filter. Use this to track:
Daily order counts
Channel performance
Growth over time
Connecting Orders to Actions
This data should drive decisions:
Segment Creation: Create "Purchased in last 30 days" or "Order value > 5000" segments
Tag Assignment: Auto-tag big spenders, frequent buyers, dormant customers
Broadcast Targeting: Message people who bought specific items
Win-back Campaigns: Find customers who haven't ordered recently
VIP Treatment: Identify and reward your best customers
The Orders view isn't just a record - it's your playbook for who to target, when to message, and what to offer.