The Golden Rules of Database Hygiene
1. Start Clean, Stay Clean
Before importing 10,000 contacts, clean your CSV:
Remove duplicates (same number, different names = trouble)
Fix phone formats (Have country codes for every contact in the CSV you plan to import)
Strip extra spaces from names
Check for test entries ("asdf", "test123")
Junk in = junk out. And junk costs money in broadcast credits.
2. Tag Like Your Business Depends On It
Because it does. Every contact touchpoint deserves a tag:
Lead source (FB_Ad_May, Store_Walkin)
Purchase status (First_Timer, Repeat_Buyer)
Interest shown (Checked_Sneakers, Asked_About_Wholesale)
Future you will thank present you when segmenting.
3. Custom Fields: Less Is More
You don't need 30 custom fields. You need 5-10 that actually drive decisions:
Location (for local campaigns)
Birthday Month (for offers)
Preferred Category (for recommendations)
Customer Type (B2B/B2C)
Lead Score (if you have a scoring system in place)
Every field should answer: "Will I actually use this to sell better?"
Power Workflows That Print Money
The Welcome Series
New contact texts you → Auto-tag "New_Lead" → Trigger welcome flow → Wait for their reply → Move to "Engaged" after first reply → Segment for broadcast
The VIP Pipeline
Order value > ₹5000 → Auto-tag "VIP" → Different automation flow → Exclusive broadcast segment → Personal touch messages
The Win-Back Machine
Last order 60+ days ago → Segment creation → Special offer broadcast → Track who returns → Tag "Win_Back_Success"
The Engagement Ladder
Never opened: Clean or try different approach
Opened but didn't buy: Nurture content
Bought once: Push for repeat
Bought multiple: VIP treatment
Integration Magic
Automation + Database = Autopilot Sales
Abandoned cart? Check custom field "average_cart_value" → Send discount based on amount
Birthday month? Auto-trigger special offer each month for people whose birthdays fall in that month
Tagged "Wholesale_Inquiry"? Different pricing flow
Broadcasts + Segments = Precision Marketing
Don't blast everyone
"Bought_Shoes" segment gets shoe launch news
"Mumbai" tagged folks get local store updates
"Never_Purchased" gets different pitch than "VIP"
Orders + Contacts = Revenue Intelligence
See someone's fifth order? Time for loyalty program
Notice order gaps? Win-back time
Big spender gone quiet? Personal check-in
Final Pro Tips
The 80/20 Rule 80% of revenue comes from 20% of customers. Find that 20% using:
Order history
Engagement rates
Custom field data
Smart segments
Then treat them like royalty.
The Human Touch at Scale
Database tools enable personalization, but don't forget:
Real names in messages (not "Dear Customer")
Reference their actual purchases
Remember their preferences
Acknowledge their history with you
A well-run database makes every customer feel like your only customer, even when you've got thousands.
You're Ready
You now know every corner of Spur's database system now. You can slice your contacts different ways, track every rupee of revenue, and run automations that feel like magic.
The tools are powerful. Your creativity makes them profitable.
Time to build something beautiful. Your database awaits.
Questions? Stuck somewhere? Your success team's got your back. Drop us a message on WhatsApp.