Segments in Spur are a powerful tool that you can use to cater to a specific audience.

The Segments screen will open. This is where you will see all the segments that you have made.

You will then see this modal which has a bunch of templates for segments pre-made. You can use and edit any of these or create a segment from Scratch.
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Click on a relevant template and select "Use Template" OR choose "Start from Scratch" to start with a blank segment.

These are all the options you will encounter when creating or editing a segment. You should fill these step by step.
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This is where you fill the name of your segment. Give it a sensible name that can be easily identified later.
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You then have the option to add the condition for filtering contacts based on certain categories. When you select a category, further relevant options will show up. These are known as Condition Parameters.

Here is an explanation of all of these:

After you select one of the categories defined above, you get the option to configure the actual filter. This is done through parameters defined in the table below.

Some parameters have additional options that show up once you select that parameter. You can see these by clicking the blue funnel icon.

Note: Configurable and Additional Options are same for all Message Activity Parameters.

By clicking the blue funnel icon, you can further filter contacts by a broadcast or automation. For example, you can create a segment for the people who were delivered messages from a particular broadcast(s) or automation(s).

There is only one parameter for Shopping Events: Has Placed an Order

It simply allows you to filter contacts based on whether they have placed an order or not.

Same as Message Activity Parameters

Further filter based on what product(s), variant(s) or collection(s) was/wasn't purchased by clicking the blue funnel icon.

The OR button on the top right allows you to expand your segment with an additional condition. Contacts who fall in this additional condition will ALSO be included alongside your previous condition.
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Here is an example: Let's say 100 people have placed an order on my website over all time. Let's also say 30 people have added something to their cart in the last 30 days.

If I then create a segment for them like this...

...it will include everyone who has placed an order AND everyone who has added an item to cart in the last 30 days will be included.

Meaning: people who have done even one of my specified actions will be included.

So in total, 130 people will be in this segment.

And if you wish to delete a condition, you can press the Delete button on the top-right.

The Add Condition button allows you to further filter down and shrink your segment with an additional condition. Contacts who fall in this additional condition will ONLY be included if they also fall under other previously defined conditions.

Here is an example: Let's say 100 people have placed an order on my website over all time. Let's also say 30 people have added something to their cart in the last 30 days, but out of these, only 7 are people who are returning customers, ie, people who have placed an order on my website before.

If I then create a segment for them like this...

...it will ONLY include people who have BOTH placed an order on my site before AND have also added something to their cart in the last 30 days.

Meaning: only people who have done ALL of my specified actions will be included.

So in total, only 7 people will be in this segment.

After you've created your segment, you can hit the "Save" button on the top right to save it and use it across Spur or export it.

At the very bottom of the segment, it also shows you how many contacts will be included in this segment. So you can decide if that's fine and save or make changes based on that.

After you hit Save on a segment, you are redirected back to the segments screen. There, you can find the segment you just created at the very top of the list.

If you can't find it, simply go to Database > Segments then search for the segment you saved by its name.

After this, you can either View your Segment or Edit your Segment. You can also Delete your Segment by pressing the 3-dot icon.

If you click view segment, you can view all the contacts that are in the segment, what conditions have been added to create this segment, and export the segment to a CSV.

After clicking on "View Segment" if you click on "Export" on the right (above the list of contacts), Spur will start generating a .csv file with all the contacts. Once it is ready, the link to download this file with exported contacts will be sent to your email.

This is what an email with the export link looks like:

Do not, the link to download the segment once it has been emailed to you expires in 48 hours. If you don't download it within that time, you will have to export the segment once again.

Allows you to edit a segment you have created and add/remove/change the conditions.

After clicking the 3-dot menu in front of the segment name in the segments screen, you should see the option to Delete a Segment. Once deleted, your segment will be gone forever. But don't worry, the contacts within that segment will stay untouched.

Spur has a limit of a total of 50 segments that you can have. Therefore, it is wise to delete redundant segments.