⚠️ Why the Message Is Failing to Deliver
You’re seeing the error:
“Couldn’t deliver because of WhatsApp Per-User Limit.”
That means the recipient (your customer) has already hit the daily limit of marketing messages that Meta allows them to receive from any business — not just yours.
💬 This Limit Is Not Specific to Your Business
It’s about the recipient’s number, not your sender reputation.
Meta sets a cap on how many total marketing messages one person can receive in a 24-hour period.
For example, if Meta allows a person to receive 4 marketing messages in a day, and they’ve already received messages from:
Amazon
Pizza Hut
Domino’s
…and now you try sending a broadcast — your message will be blocked because they’ve hit their limit.
🧠 Simple Analogy
Let’s say a person:
Orders from Amazon
Gets a coupon from Pizza Hut
Gets an update from Domino’s
Now your brand tries to message them.
Meta steps in and says:
“That’s too many for today — this one won’t go through.”
🔄 What Happens Next
This isn’t related to your per 24 hours conversations quota.
This limit is set per recipient by Meta.
It resets every 24 hours automatically.
Your number isn’t blocked, and your templates aren’t flagged. You have nothing to worry about.
🚀 How Spur Helps — Delivery Boost
Good news: Delivery Boost is already active on your account.
Messages are retried for up to 48 hours (previously 24).
That’s 16 retry attempts instead of 8, every 3 hours.
As soon as the user’s message limit resets, your message will retry and most likely deliver.
✅ What You Can Do
Encourage replies: Users who engage are less likely to be filtered Because they've shown in the past that they like to receive messages from you.
Use utility templates (e.g. order updates): These are not subject to per-user limits.
If you still have questions, feel free to reach out to our team — we’re happy to help.