For businesses using WhatsApp for customer communication, understanding messaging limits is crucial. These limits determine the number of unique users a business can contact within a 24-hour period. Here, we’ll break down WhatsApp messaging limits, how they’re structured, and effective strategies to increase them to support your customer success goals.
What Are WhatsApp Messaging Limits?
To know your limits, head to this link and Go to the insights section of your number.
Initially, everyone is at Tier 1 of these limits
WhatsApp’s messaging limits control how many unique users a business can initiate conversations with per 24-hour period. These limits are designed to prevent spam and ensure high-quality interactions.
Tier 1: 1,000 unique users per day.
Tier 2: 10,000 unique users per day.
Tier 3: 100,000 unique users per day.
Tier 4: Unlimited messaging.
All businesses start in Tier 1 and can gradually increase their messaging limit based on the quality of their messages and engagement patterns.
When you upgrade to Tier 2, it looks like this
And then you reach Tier 3
And the final Tier is unlimited messages in a day :) These steps basically go away
Why Are Messaging Limits Important?
The limits are designed to protect WhatsApp’s ecosystem and ensure only high-quality, relevant content is sent to users. WhatsApp monitors the quality of business messages using quality ratings and customer feedback, ensuring that only businesses maintaining high standards can reach more users.
Understanding WhatsApp Quality Ratings
WhatsApp uses a quality rating system to monitor the health of a business’s messages. This rating impacts the ability to upgrade to higher tiers.
Green (High Quality): This rating indicates that customers find messages helpful and relevant.
Yellow (Medium Quality): Messages are sometimes ignored or blocked, indicating a need for improvement.
Red (Low Quality): This rating suggests frequent negative feedback, often due to spammy or irrelevant content.
Maintaining a green rating is essential to qualify for tier upgrades and avoid any messaging downgrades.
Strategies to Increase WhatsApp Messaging Limits
Initiate these many conversations in a rolling 7-day period to increase limits.
1. 1k to 10k: Initiate conversations with 500 unique customers in a rolling seven-day period
2. 10k to 100k: Initiate conversations with 5,000 unique customers in a rolling seven-day period
3. 100k to unlimited: Initiate conversations with 50,000 unique customers in a rolling seven-day period
But remember to not spam! Otherwise, WhatsApp won't increase your limits.
Here’s a step-by-step guide to improving your messaging limits over time:
1. Complete Business Verification
Why It’s Important: Verification shows that your business is legitimate and complies with WhatsApp’s standards.
How to Do It: Complete the business verification on Facebook’s Business Manager and ensure all necessary documents are provided. Once verified, you become eligible for limit increases.
2. Open 1,000 Conversations in 30 Days
Why It’s Important: Consistently initiating conversations shows WhatsApp that you’re an active user who relies on the platform.
How to Do It: Using high-quality, pre-approved message templates, start at least 1,000 unique conversations within a month. These templates should be engaging and valuable to your users to ensure a high-quality rating.
3. Send High-Quality Messages
Why It’s Important: Quality ratings impact your messaging limits directly. WhatsApp rewards businesses that maintain green quality ratings by granting them higher messaging limits.
How to Do It:
Only send messages to customers who have opted in to receive communications from you.
Personalize messages, addressing customer needs directly. Avoid generic or irrelevant messages.
Limit your messaging frequency, focusing only on useful, time-sensitive updates or promotional messages.
Comply with WhatsApp’s Business Messaging Policy to maintain a high rating.
4. Respond to Customer Interactions
Why It’s Important: The 24-hour customer service window allows free responses to customer-initiated interactions, which can help improve ratings.
How to Do It: Quickly respond to customer queries or interactions, demonstrating that you value their engagement and trust.
Tips for Maintaining a High-Quality Rating
Encourage Positive Customer Feedback: Design messages to prompt user interaction and positive feedback. Messages that are seen as valuable are more likely to receive positive responses.
Segment Your Audience: By tailoring messages to specific customer segments, you can improve relevance and engagement.
Monitor Feedback: Regularly review customer feedback on message templates, modifying them based on responses to improve relevance and quality.
Final Thoughts
WhatsApp’s messaging limits may seem restrictive initially, but with the right practices, you can expand them steadily. By focusing on quality, adhering to WhatsApp’s guidelines, and showing consistent engagement, you can gradually increase your messaging capacity, reaching more customers and maximizing the impact of your WhatsApp strategy.
Expanding your WhatsApp messaging limits involves balancing quantity with quality, ensuring that every interaction adds value for the customer and fosters trust in your business.
For more technical info on these limits, head to the Meta Docs.