Understanding the New Guidelines:
WhatsApp's latest update introduces a limit on the number of marketing template messages a user can receive from any business within a certain period. This limit is not specific to a single business but applies across all businesses, aiming to reduce message overload and enhance user engagement.
For instance, if the set limit is five messages per day and a user has already received this quota, any subsequent messages from any business will not be delivered until the limit resets.
Please note, WhatsApp's new message limit is applied across all brands, not per brand, and the exact number of allowed messages is not disclosed, as it's determined randomly by Meta. This means the limit on marketing template messages a user can receive is cumulative from any business.
Why This Matters:
Less Spam, More Impact: This ensures your messages stand out and are received by users who are more likely to engage, reducing spam reports and elevating open rates.
Better Conversion Rates: With users receiving fewer but more relevant messages, the chances of taking action on received messages increase, leading to better conversion rates.
Best Practices Moving Forward:
Adapt Your Messaging Strategy: Consider the timing and content of your messages more carefully, prioritizing engagement and relevance to your audience.
Monitor and Analyze: Pay close attention to the delivery rates and engagement metrics of your WhatsApp campaigns to understand the impact of these changes.
Avoid Immediate Resends: If a message is not delivered due to hitting the limit, avoid resending it immediately. Instead, wait for a more opportune time, adjusting your messaging cadence accordingly.
What This Means for Your Business:
Adapting to these changes allows your business to benefit from more meaningful and effective customer engagement. By aligning with WhatsApp's enhanced guidelines, your marketing messages can achieve greater visibility and impact, fostering deeper connections with your audience.
We encourage you to view this update as an opportunity to refine your messaging strategy, ensuring that every communication counts. As always, our team is here to support you in navigating these changes and maximizing your marketing success.
Source: Meta Guidelines