WhatsApp has introduced a per-user limit on marketing messages. If a person receives more than their allowed number of marketing messages from any business, additional messages won’t be delivered.
The limit isn’t exclusive to your account—it applies across all businesses combined.
For example:
• Say my marketing messages limit for each day is 3, and I already receive a marketing message from Amazon, Flipkart, and Pizza Hut today.
• Now, if McDonald’s wants to send me a marketing message, they won’t be able to since I’ve already hit my limit of 3.
This is a simplified example—the exact duration of the limit (whether it’s 24 hours, a week, or another period) and the number of messages allowed varies for each person and is determined by Meta’s own algorithm.
Why This Matters
• Your messages aren’t failing due to an error—they’re blocked because the user hit their limit.
• Meta does not disclose the exact limit, and it varies for each recipient.
• Resending immediately won’t work—blocked messages remain blocked until the limit resets.
How do i change the per user limit?
You can’t change the per-user limit for marketing messages . These limits are set by Meta to avoid spam and keep the user experience good, and they’re automatically adjusted based on user feedback and your messaging quality.
Does it happen even if I send the user a message for the first time?
Yes, the marketing message limit applies even to the very first message. Meta has a global cap on how many marketing template messages a user can receive from all businesses within a given time period.
How do i disable it?
There’s no way to turn off the marketing message limit set by Meta. This limit is built into Meta platforms like WhatsApp Business and can’t be changed by any user or business.
Meta has these limits in place to:
• Protect users from too many promotional messages
• Maintain trust and quality on the platform
• Prevent misuse and system overload
These controls help keep messaging safe and reliable for everyone.
What You Can Do About It
✅ Space Out Your Broadcasts
• Avoid sending messages too early in the day, when users might have already received messages from other brands.
✅ Don’t Resend Immediately
• If a message is blocked due to the limit, wait and retry later—resending right away won’t work.
✅ Make Messages Count
• Instead of multiple broadcasts, consolidate messages into fewer, high-value interactions.
• Use interactive elements (buttons, quick replies) to keep engagement within the 24-hour customer service window, where there’s no limit.
✅ Monitor Your Delivery Rates
• Track message delivery performance. If messages fail due to per-user limits, adjust your strategy.
✅ Give Users an Opt-Out Option
• If users feel spammed, they’ll block your number. Including an opt-out button reduces this risk and helps maintain a healthy quality rating.
Final Takeaway
If your messages aren’t delivering, it’s likely because the user has already received their allowed number of marketing messages for the day. Adjust your messaging strategy, focus on engagement, and avoid immediate resends to improve your success rate.
Let us know if you need help optimizing your messaging flow!