What This Guide Covers
This guide shows you exactly where to find two critical metrics for your WhatsApp Business Account:
Your current messaging limit (1,000 / 10,000 / 100,000 messages per day)
Your quality rating (Green / Yellow / Red)
These metrics tell you how healthy your account is and whether you're at risk of restrictions.
What Are Messaging Limits?
WhatsApp assigns every Business Account a daily messaging limit. This controls how many conversations you can initiate with customers in a 24-hour period.
The three limit tiers:
1,000 messages/day – Starting tier for new accounts
10,000 messages/day – Mid tier for established accounts
100,000 messages/day – High tier for high-volume businesses
Unilimited messages/day - The highest tier that can be
Important: These limits only apply to business-initiated conversations (templates you send first). Customer replies don't count against your limit.
What Is Quality Rating?
Your quality rating reflects how customers respond to your messages. Meta tracks blocks, reports, and engagement to determine this.
The three rating levels:
Green (High) – Good standing. Low block/report rates.
Yellow (Medium) – Warning. You're getting negative signals. Reduce marketing messages.
Red (Low) – Danger. High block/report rates. Stop all outbound immediately to avoid a ban.
How to Check Your Messaging Limit
Step 1: Go to WhatsApp Manager
Step 2: Select Your Phone Number
If you have multiple WhatsApp numbers connected, click on the specific phone number you want to check.
Step 3: View Your Messaging Limit
Your current messaging limit is displayed near the top of the page, usually in a card or summary section labeled "Messaging Limit" or "Tier."
What you'll see:
"1,000 conversations per day"
"10,000 conversations per day"
"100,000 conversations per day"
''Unlimited conversations per day"
How to get the limits increased safely is talked about in detail over here.
How to Check Your Quality Rating
Step 1: Go to WhatsApp Manager
Step 2: View Your Quality Rating
Your quality rating is displayed in the same overview area as your messaging limit, usually in a card labeled "Quality Rating" or "Phone Number Quality."
What you'll see:
Green with a checkmark or "High" label
Yellow with a warning icon or "Medium" label
Red with an alert icon or "Low" label
Step 3: Understand What It Means
Green (High):
✅ You're in good standing
✅ Low block/report rates
✅ Safe to continue current messaging practices
Yellow (Medium):
⚠️ Warning zone
⚠️ Getting some negative signals (blocks/reports)
⚠️ Stop marketing messages immediately
⚠️ Send only utility messages until rating improves
Red (Low):
🚨 High risk of ban
🚨 High block/report rates
🚨 Stop ALL outbound messages immediately
🚨 Review your messaging practices and contact lists
How Often Should You Check These Metrics?
If you're actively sending high volumes (1,000+ messages/day):
Check daily, especially after sending broadcasts or launching new campaigns.
If you're sending moderate volumes (100-1,000 messages/day):
Check weekly to catch issues early.
If you're just starting out or sending low volumes:
Check after every broadcast or major campaign.
Troubleshooting: Can't Find These Metrics?
Issue 1: "I don't see my WhatsApp number on my Business Portfolio in WhatsApp manager"
Solution: Make sure you are checking the right WhatsApp Business Account. Can be selected from the top right in WhatsApp manager. Also, the right Business Portfolio has to be selected.
Issue 2: "I see multiple phone numbers but don't know which one to check"
Solution: The phone number is displayed next to each account. Match it to the number you're actively using for messaging.
Issue 3: "My quality rating section is empty or shows 'N/A'"
Solution: This can happen if:
Your account is brand new and hasn't sent enough messages yet for Meta to calculate a rating
Your number was recently connected to a new Business Portfolio
There's a temporary display issue—try refreshing or checking back in a few hours
Quick Reference: Where to Look
What You Want to Check | Where to Find It |
Messaging Limit | WhatsApp Manager > Select Phone Number > "Messaging Limit" or "Tier" section |
Quality Rating | WhatsApp Manager > Select Phone Number > "Quality Rating" or "Phone Number Quality" section |
What's Next?
Now that you know how to check your metrics, here's what to do with that information:
Want to increase your messaging limit? Check out our guide: How to Avoid WhatsApp Bans and Increase Your Messaging Limit
Quality rating dropped? Learn what actions to take in our ban prevention guide
Need help interpreting your metrics? Contact Spur support, we can review your account and provide recommendations
Need help? Contact Spur support or check out our other WhatsApp guides.
For businesses using WhatsApp for customer communication, understanding messaging limits is crucial. These limits determine the number of unique users a business can contact within a 24-hour period.
Here, we’ll break down WhatsApp messaging limits, how they’re structured, and effective strategies to increase them to support your customer success goals.
What Are WhatsApp Messaging Limits?
To know your limits, head to this link and Go to the insights section of your number.
Initially, everyone is at Tier 1 of these limits
WhatsApp’s messaging limits control how many unique users a business can initiate conversations with per 24-hour period. These limits are designed to prevent spam and ensure high-quality interactions.
Tier 1: 1,000 unique users per day.
Tier 2: 10,000 unique users per day.
Tier 3: 100,000 unique users per day.
Tier 4: Unlimited messaging.
All businesses start in Tier 1 and can gradually increase their messaging limit based on the quality of their messages and engagement patterns.
When you upgrade to Tier 2, it looks like this
And then you reach Tier 3
And the final Tier is unlimited messages in a day :) These steps basically go away
Why Are Messaging Limits Important?
The limits are designed to protect WhatsApp’s ecosystem and ensure only high-quality, relevant content is sent to users. WhatsApp monitors the quality of business messages using quality ratings and customer feedback, ensuring that only businesses maintaining high standards can reach more users.
Understanding WhatsApp Quality Ratings
WhatsApp uses a quality rating system to monitor the health of a business’s messages. This rating impacts the ability to upgrade to higher tiers.
Green (High Quality): This rating indicates that customers find messages helpful and relevant.
Yellow (Medium Quality): Messages are sometimes ignored or blocked, indicating a need for improvement.
Red (Low Quality): This rating suggests frequent negative feedback, often due to spammy or irrelevant content.
Maintaining a green rating is essential to qualify for tier upgrades and avoid any messaging downgrades.
Strategies to Increase WhatsApp Messaging Limits
Initiate these many conversations in a rolling 7-day period to increase limits.
1. 1k to 10k: Initiate conversations with 500 unique customers in a rolling seven-day period
2. 10k to 100k: Initiate conversations with 5,000 unique customers in a rolling seven-day period
3. 100k to unlimited: Initiate conversations with 50,000 unique customers in a rolling seven-day period
But remember to not spam! Otherwise, WhatsApp won't increase your limits.
Here’s a step-by-step guide to improving your messaging limits over time:
1. Complete Business Verification & Get an Approved Display Name
Why It’s Important: Verification shows that your business is legitimate and complies with WhatsApp’s standards.
How to Do It: Complete the business verification on Facebook’s Business Manager and ensure all necessary documents are provided. Here's a guide to help you with this.
Once verified, you become eligible for limit increases.
After you've done that, you can open Spur and go to Settings > WhatsApp > Channel Overview and then link shown below to submit a display name. Proceed to step 2 once your display name is approved.
2. Open 1,000 Conversations in 30 Days
Why It’s Important: Consistently initiating conversations shows WhatsApp that you’re an active user who relies on the platform.
How to Do It: Using high-quality, pre-approved message templates, start at least 1,000 unique conversations within a month. These templates should be engaging and valuable to your users to ensure a high-quality rating.
3. Send High-Quality Messages
Why It’s Important: Quality ratings impact your messaging limits directly. WhatsApp rewards businesses that maintain green quality ratings by granting them higher messaging limits.
How to Do It:
Only send messages to customers who have opted in to receive communications from you.
Personalize messages, addressing customer needs directly. Avoid generic or irrelevant messages.
Limit your messaging frequency, focusing only on useful, time-sensitive updates or promotional messages.
Comply with WhatsApp’s Business Messaging Policy to maintain a high rating.
4. Respond to Customer Interactions
Why It’s Important: The 24-hour customer service window allows free responses to customer-initiated interactions, which can help improve ratings.
How to Do It: Quickly respond to customer queries or interactions, demonstrating that you value their engagement and trust.
Tips for Maintaining a High-Quality Rating
Encourage Positive Customer Feedback: Design messages to prompt user interaction and positive feedback. Messages that are seen as valuable are more likely to receive positive responses.
Segment Your Audience: By tailoring messages to specific customer segments, you can improve relevance and engagement.
Monitor Feedback: Regularly review customer feedback on message templates, modifying them based on responses to improve relevance and quality.
Final Thoughts
WhatsApp’s messaging limits may seem restrictive initially, but with the right practices, you can expand them steadily. By focusing on quality, adhering to WhatsApp’s guidelines, and showing consistent engagement, you can gradually increase your messaging capacity, reaching more customers and maximizing the impact of your WhatsApp strategy.
Expanding your WhatsApp messaging limits involves balancing quantity with quality, ensuring that every interaction adds value for the customer and fosters trust in your business.
For more technical info on these limits, head to the Meta Docs.