Let's begin with an example automation (see the screenshot attached).
In this automation, the customer receives a template from your brand with three options. Each of these buttons performs the same type of action when clicked: it saves a value to a Workflow column called "Confirmation Status"
Confirm Order assigns the value "Confirmed."
Cancel Order assigns the value "Cancelled."
Support assigns the value "Support."
This step is essential. If you plan to include a follow-up message in any of your automations, make sure every button in the preceding template has a similar action configured.
Next steps
Add a delay. This sets how long the automation waits before checking for a response.
Add a condition. Configure it to check whether the Workflow column "Confirmation Status" contains a value.
If it does contain a value, the follow-up message will not be sent.
If it does not contain a value, the follow-up message will be sent.
That's it! Here's how it works: the "Confirmation Status" column will only have a value if the customer clicked one of the three buttons. If they haven't responded, the condition detects the empty column and automatically sends them a follow-up message after one hour.
To add the delay and the condition, click the "+" button in the top-left corner.

