What It Does
Sends conversion signals back to Meta (Facebook/Instagram/WhatsApp) to optimize ad delivery.
When to Use It
Tracking lead submissions from Click-to-DM ads
Qualifying leads in your flow
Telling Meta which leads are high quality
How to Set It Up
Requirements:
Meta Business Account must be connected in Spur settings
Event Sent: LeadSubmitted
Example:
Customer completes qualifying questions
Budget: ₹50,000 (high intent) → Send Meta Conversion API Event
Meta receives signal: "Send me more leads like this one"
Pro Tip
Use this after qualifying questions to improve ad targeting and lower cost per lead.