What It Does
Connects your Meta Business account to Spur, enabling you to run click-to-DM ads, click-to-WhatsApp ads, and send conversion API events back to Meta for better ad optimization.
Step-by-Step Setup
Step 1: Navigate to Settings
Step 2: Connect Your Account
Click "Login with Facebook"
You'll be redirected to Facebook's permission page
If you're not logged into Facebook, you'll need to log in first.
Step 3: Grant Permissions
Facebook will ask you to grant access to:
Facebook Pages: Choose which business pages Spur can manage
Instagram Pages: Select Instagram business accounts for automation
WhatsApp Business Accounts: Pick which WhatsApp numbers to connect
Ad Account Portfolios: Give access to your ad account groups
Pro tip: You can always revoke specific permissions later in Facebook Business Settings if needed
Step 4: Verify Connection
Once connected, you'll see your accounts listed there
The account ID will be displayed (format for example: 123456789012345)
Why This Connection Matters
Without Meta Business account connection:
Click-to-DM ads won't work
Click-to-WhatsApp (CTWA) ads will fail
Conversion API events can't be sent back to Meta
Your ad performance data will be incomplete
This is different from just connecting individual Facebook/Instagram pages - this gives Spur business-level permissions
Frequently Asked Questions
Q: What's the difference between this and connecting Instagram/Facebook pages normally? A: Meta Business Accounts gives higher-level permissions needed for ads and conversion tracking. Regular page connections are just for basic messaging.
Q: Can I connect multiple Meta Business accounts? A: Yes, hit "Add new account" if you manage multiple businesses.
Q: I'm getting "Access Denied" errors - what's wrong? A: You might not be an admin on the Meta Business account. Ask the business owner to add you as an admin first.
Q: Do I need this if I'm not running ads? A: No, but you'll miss out on conversion tracking and advanced automation features.
Q: What happens to my existing automations if I disconnect? A: Any click-to-DM or CTWA flows will stop working immediately. Regular Instagram/Facebook automations might continue if those pages are connected separately.