What It Does
Opts contacts in or out of marketing messages.
When to Use It
When customers explicitly opt in or out
Compliance with messaging regulations
Pausing marketing messages for support tickets
How to Set It Up
Fields:
Select OptIn status: Choose True (opt in) or False (opt out)
Example:
Customer clicks "Stop sending me offers" → Change Opt-In Status: False
Pro Tip
Once opted out, customers won't receive marketing broadcasts until they opt back in, or, until you manually turn their opt-in status back to true.