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Guide on Pop-ups in Spur

Capture phone numbers from website visitors using spin-the-wheel or discount pop-ups. Turn anonymous browsers into WhatsApp subscribers.

Updated yesterday

Pop-ups help capture visitor information and convert website traffic into WhatsApp contacts. Create engaging pop-up experiences that collect phone numbers and drive customer engagement.

Understanding the Pop-ups Dashboard

Marketing Consent Requirements (Important)

Pop-ups are powerful lead generation tools, but proper consent is essential for WhatsApp marketing compliance:

Clear Consent Language

Always include explicit messaging in your pop-ups that informs users about WhatsApp marketing. Essential elements include:

  • "By providing your phone number, you consent to receive marketing messages via WhatsApp"

  • "You can opt-out at any time by replying STOP"

  • Clear indication that phone numbers will be used for promotional messaging

  • Link to your privacy policy and terms of service

Recommended Pop-up Provider

We recommend using Ecomsend for optimal integration with Spur's WhatsApp marketing platform. Ecomsend pop-ups are specifically designed for e-commerce lead generation and provide seamless data flow into your Spur contact database.

Alternative Pop-up Providers

If using other pop-up services, ensure they either create contacts on your Shopify once a client fills the pop up form and tag those contacts so Spur's automations can target them or support webhook integration so that they can be used with Spur's workflow and the flow does the tagging and targeting for you.

Also, Include proper consent checkboxes and that they capture phone numbers in international format.

Automatic Contact Segmentation

Source Tracking

Spur automatically tags contacts based on their pop-up source, enabling precise targeting:

  • Ecomsend Pop-up contacts receive the "ecomsend_popup" tag

  • Custom pop-ups can be configured with specific tags

  • Source attribution helps track which pop-ups generate the most valuable leads

  • Campaign performance becomes measurable across different pop-up strategies

Segment Benefits

Tagged contacts enable advanced marketing strategies:

  • Targeted campaigns for pop-up subscribers vs other contact sources

  • Personalized messaging referencing the discount or offer they claimed

  • Performance analysis comparing pop-up leads to other acquisition channels

  • Retention tracking to measure long-term value of pop-up generated contacts

Data Flow Process

When someone submits your Ecom send pop-up form:

  1. Contact information flows directly into Spur's database through Shopify contact creation

  2. Automatic tagging identifies the pop-up source

  3. Consent status is recorded for compliance tracking

  4. Welcome automation can trigger immediately

  5. Contact becomes available for targeted broadcasts and campaigns

This systematic approach ensures every pop-up lead is properly categorized, consented, and ready for effective WhatsApp marketing while maintaining full compliance with messaging regulations.

Pop-ups are powerful tools for growing your WhatsApp subscriber base and driving immediate engagement. When implemented thoughtfully with compelling offers and seamless user experience, they become a cornerstone of effective digital marketing strategy.

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