Setting up the pop-up on your website
You get thousands of visitors on your website, yet you're only able to identify those who abandoned checkout and provide their information. Not anymore. Pop-ups are a lucrative way to offer incentive in turn for a lead, and we can opt in people for future marketing campaigns.
Install the FREE EcomSend Popups Shopify App
Enable App Embed
Create a pop-up and select either Opt-in or Spin the wheel pop-up (let's select Spin the wheel for example)
Edit the rules like - rewards, trigger, etc
PRO TIP:
Here you can add an insane reward like "Buy 1 Get 1" or "25% Off" and make the chances of that reward - 0%, this way a lot more people will give their number to get the reward.
Edit the copy of the pop-up and add the phone number field
Enable the phone number field and disable the email field
Edit anything else you want to, like style or different states. When done, go back to Rules and publish the pop-up
That's it! Visit your website to make sure the pop-up is working as expected 🙌
Now whenever someone will enter their number, a contact will be created on Shopify with just the phone number and few tags will be added like -
EcomSend Popupsand tag of the pop-up name as well as the offer name (We will use these in automation flows to send the discount they've won).
Setting up the flow on Spur - Triggered when we get a lead
Collecting the lead was only half of the job, it is essential that you share the offer by contacting them on WhatsApp as soon as they fill the pop-up. Even if they don't buy right away, they have your message with the reward as a reminder.
We first need to create the template that we'll send in the flow
Default Template
Go to Marketing Tools and select Pop-ups
Click on "Create Messaging Template" - it will create our default template for you
Go to Message Templates section and find the template there by searching "ecom"
Understand How The Template Was Created
This can help you if you want to create your own template
Go to Message Templates and create a new template
Let's create a Limited-Time Offer Template, as it has a button to copy coupon codes. Also you can name the template -
ecomsend_spin_the_wheel_popup
Take inspiration from the template below and publish your template.
Hey there!
Thank you for subscribing with *{{1}}*!
You've won *{{2}}* 🎉
Click the button below to *copy* your *exclusive discount code*. Use it on your *next order* to enjoy your special reward.
Happy shopping!
Now let's create an automation flow where we will use this template -
Default Automation Flow
Go to Marketing Tools and select Pop-ups
Click on "Create Workflow" - it will create our default workflow for you
Go to Automation Flows section and find the flow there by searching "ecom"
Understanding Default Workflow
This will help you understand how the flow works and if you want to introduce changes to it or create your own flow:
Go to Automations Tab and create a new WhatsApp Flow -> Start from Scratch
Name the flow -
EcomSend Spin The Wheel Popupand add aCustomer Createstarting trigger (since a Shopify customer is created as soon as someone enters their number in the pop-up).
Add a condition block, and check whether the
Customer Tagsvariable containsEcomSend Popupstag (Since this tag is added when a contact is created via EcomSend Popups).
Add another condition block, this time to check which reward the customer has won - we once again check this with the
Customer Tagsvariable (The label of the reward which the customer has won is also added as a tag to their newly created contact on Shopify).
Now we'll add a message block for each condition / reward, use a template message and select the template we just created
Editing the template -
1 -> Set expiry date in the future2 -> Click on the drop down, select upload, choose an image for this message
3 -> Store name variable
4 -> The reward they've won
5 -> Coupon code for the reward
6 -> Link to where you want to send them
Do the same for the rest of the discounts.
Tip: You can use different images for different discounts.
Enable the flow on top right and save the flow.
And you're done! Make sure to test it with a
Create Segment - Pop-up Leads with 0 Orders
Creating a segment of all the people who have given their lead from the pop-up and haven't purchased from your store yet
Now you can run a campaign and share an offer with all of these people at once.
Conclusion
By integrating EcomSend Popups with Spur's automation capabilities, you can transform your site's traffic into engaged leads and significantly boost your conversion rates. This strategic approach not only captures lead information efficiently but also facilitates immediate and personalized engagement through WhatsApp, leveraging the power of instant communication and tailored offers.
Need Further Assistance?
For additional support with setup or troubleshooting, contact our help desk or consult our detailed guides for more insights into maximizing your lead capture and conversion strategies.
