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How to Optimize IG Click to DM Ads by Leads instead of conversations

Change the Performance Goal to optimize by leads

Updated over 3 weeks ago

After you start runnings Ads That Click to Instagram & automate them with Spur. You can change the optimization goal to Leads, here's how

Check how many leads you got

Before you can change the goal, you should have got a minimum of 10 leads

Search for lead, check all the lead events and then hit apply

Then you'll see the Lead events reported by Spur

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