✅ What works: Ads Created via Facebook Ads Manager
If you create an Instagram ad from Meta’s Facebook Ads Manager, comment automation will work seamlessly with Spur.
These are treated as structured, campaign-linked ads within Meta’s ecosystem — meaning:
We can detect them
We can fetch comments
We can trigger flows and automate replies based on those comments
Perfect for:
Campaigns built from scratch inside Ads Manager
Product catalog ads
Conversion-focused creatives
❌ What Doesn’t Work: Boosted/Promoted Posts from Instagram App
If you promote a post directly from the Instagram app using the “Boost Post” option — those will not work with Spur’s comment automation.
This is because:
Meta treats promoted posts differently from Ads Manager ads
They don’t expose the comment event in the same way
Spur (and any API-based tool) cannot detect them for automation
What Should I Do Instead?
If you’re looking to:
Automate replies to comments
Drive conversations from ad engagement
Trigger flows from interactions
…then make sure you always build your Instagram ads using Facebook Ads Manager, not directly from the Instagram app. It brings in more structure and control to your campaign as well.
Need help setting this up? Our team’s here to walk you through it.