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What Kind of Instagram Ads Work with Spur?

Want to run Instagram ads and enable comment automation through Spur? it’s important to know that not all types of ads are supported.

Updated yesterday

✅ What works: Ads Created via Facebook Ads Manager

If you create an Instagram ad from Meta’s Facebook Ads Manager, comment automation will work seamlessly with Spur.

These are treated as structured, campaign-linked ads within Meta’s ecosystem — meaning:

  • We can detect them

  • We can fetch comments

  • We can trigger flows and automate replies based on those comments

Perfect for:

  • Campaigns built from scratch inside Ads Manager

  • Product catalog ads

  • Conversion-focused creatives


❌ What Doesn’t Work: Boosted/Promoted Posts from Instagram App

If you promote a post directly from the Instagram app using the “Boost Post” option — those will not work with Spur’s comment automation.

This is because:

  • Meta treats promoted posts differently from Ads Manager ads

  • They don’t expose the comment event in the same way

  • Spur (and any API-based tool) cannot detect them for automation


What Should I Do Instead?

If you’re looking to:

  • Automate replies to comments

  • Drive conversations from ad engagement

  • Trigger flows from interactions

…then make sure you always build your Instagram ads using Facebook Ads Manager, not directly from the Instagram app. It brings in more structure and control to your campaign as well.


Need help setting this up? Our team’s here to walk you through it.

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