In the world of eCommerce, a smooth and seamless checkout process is crucial for converting potential customers into loyal buyers. Spur, your trusted eCommerce communication partner, offers a powerful tool to streamline the checkout experience - the "Cart Sent on WhatsApp" Trigger. In this article, we'll delve into what this trigger is, how to set it up, and the benefits it can bring to your eCommerce business.
Understanding the Cart Sent on WhatsApp Trigger
The "Cart Sent on WhatsApp" Trigger in Spur is designed to enhance the eCommerce checkout process. It allows you to automate the sending of shopping cart details to customers via WhatsApp, providing them with a convenient and personalized shopping experience. This trigger activates when a customer adds items to their cart on your website or platform and send them details about the cart.
Setting Up the Cart Sent on WhatsApp Trigger
Configuring the "Cart Sent on WhatsApp" Trigger in Spur is a straightforward process:
1. Access the Spur Automations:
Log in to your Spur account and navigate to the Automations tab.
2. Create a New Flow:
Click on the "New Flow" button on the top right corner and select the channel you want to create a flow for. Here we are selecting "WhatsApp."
3. Add the Cart Sent Trigger:
Click on "Click to add a trigger," then select "Cart Sent on WhatsApp." This trigger will initiate when a customer adds items to their cart on your website.
4. Customize the Message:
Craft a personalized message that includes the customer's cart details and any additional information you want to provide.
5. Test and Activate:
Before deploying the trigger, it's advisable to test it to ensure it functions correctly. Once satisfied, activate the trigger, and it will start working whenever customers add items to their cart.
Use Cases for the Cart Sent on WhatsApp Trigger
We have a flow already created in Spur for you called - WhatsApp Catalog Checkout. This flow enables you to use the Cart Sent trigger and you can send details to the customers about their cart. There are two types of blocks we have added for you i.e. :
a) Trigger.computer.whatsapp_cart_url: This can be used by clothing brands where customers can modify details of their purchase from the cart itself like size, color etc. in case they want to.
b) Trigger.computed.whatsapp_checkout_url: This can be used by any type of brand irrespective of the products they sell.
1. Convenient Shopping Experience:
Provide customers with an easy way to review their cart and make a purchase via WhatsApp.
2. Abandoned Cart Recovery:
Use the trigger to send reminders and incentives to customers who have abandoned their carts, encouraging them to complete their purchase.
Benefits of Utilizing the Cart Sent on WhatsApp Trigger
- Increased Conversion Rates:
By offering a seamless checkout experience via WhatsApp, you can boost your conversion rates and reduce cart abandonment.
- Personalized Communication:
Send personalized messages with cart details, making customers feel valued and engaged.
- Efficient Abandoned Cart Recovery:
Quickly recover potentially lost sales by re-engaging with customers who left items in their carts.
Conclusion
In conclusion, Spur's "Cart Sent on WhatsApp" Trigger is a valuable tool for eCommerce businesses looking to improve their checkout process and increase conversion rates. By automating the sending of cart details via WhatsApp, you can provide customers with a convenient and personalized shopping experience, ultimately leading to more successful sales. Start using this trigger today to enhance your eCommerce business and create a more efficient and customer-centric checkout process.