WhatsApp Flows (not to be confused with WhatsApp automation flows) are interactive forms that appear directly within WhatsApp conversations. They enable rich data collection, product selection, appointment booking, and complex interactions without leaving the chat.
Understanding WhatsApp Flows
WhatsApp Flows provide native form experiences inside WhatsApp, allowing customers to:
Fill out detailed forms without opening external links
Select products from catalogs with images and descriptions
Book appointments with calendar interfaces
Complete surveys and feedback forms
Process orders with multiple steps and payment options
Managed Service Model
Why Managed Service Only
Due to Meta's rapid evolution of WhatsApp Flows technology, Spur currently offers WhatsApp Flows as a managed service only. This ensures you get the most up-to-date implementation and optimal user experience.
Professional Implementation Service
Our expert team handles the complete setup of your WhatsApp Flows, ensuring:
Latest Technology - Most current WhatsApp Flows implementation
Custom Form Design - Tailored to your brand and requirements
System Integration - Seamless connection with your existing tools
Ongoing Support - One-time setup with continued assistance
If you want to see an example of how they work on WhatsApp, click here. A video for that can also be found here. In this particular example, we show how WhatsApp forms can be used for helping leads book a hostel while traveling.
We have some videos showing what WhatsApp flows can look like for other use cases as well. You can watch one such video here for a quick example.
Common WhatsApp Flow Use Cases
E-commerce Applications
Product Selection - Browse catalog with images, descriptions, and variants
Order Forms - Collect shipping addresses, preferences, and special instructions
Size and Color Selection - Interactive product customization
Bulk Orders - Allow customers to select multiple items with quantities
Service Businesses
Appointment Booking - Calendar interface for scheduling
Service Selection - Choose from multiple service options with descriptions
Customer Information - Collect detailed client requirements
Consultation Forms - Gather information before service calls
Lead Generation
Detailed Surveys - Multi-step questionnaires with conditional logic
Quote Requests - Comprehensive information gathering for pricing
Registration Forms - Event registration with multiple fields
Preference Collection - Detailed customer preference mapping
Customer Support
Issue Reporting - Structured problem reporting with categories
Feedback Collection - Detailed review and rating forms
Return/Refund Requests - Complete return processing workflows
Account Updates - Secure information update forms
Implementation Process
Discovery Phase
Our team works with you to:
Understand Requirements - What data you need to collect
Map User Journeys - How customers will interact with flows
Define Integrations - Which systems need to receive flow data
Plan Flow Logic - Conditional paths and validation rules
Design and Development
Custom Form Creation - Built to your specifications
Brand Integration - Matching colors, fonts, and messaging
Logic Implementation - Conditional fields and dynamic content
Testing and Refinement - Thorough testing before deployment
Deployment and Support
Flow Activation - Live implementation on your WhatsApp number
Staff Training - How to manage and monitor flow performance
Analytics Setup - Tracking submission rates and completion data
Ongoing Optimization - Performance monitoring and improvements
Flow Performance Metrics
Key Analytics
Track important metrics for your flows:
Impression Rate - How many users see flow prompts
Start Rate - Percentage who begin the flow
Completion Rate - Users who finish the entire flow
Drop-off Points - Where users abandon the process
Data Quality
Monitor the quality of collected information:
Field Completion - Which fields get filled most/least
Validation Errors - Common mistakes or formatting issues
Data Accuracy - Quality of submitted information
Follow-up Requirements - How often clarification is needed
Integration Capabilities
CRM Systems
Flow data automatically syncs to:
Spur Database - Contact profiles and custom fields
External CRMs - Salesforce, HubSpot, Pipedrive
Email Platforms - Mailchimp, Constant Contact
Custom Databases - Via API connections
E-commerce Platforms
Direct integration with:
Shopify - Product catalogs and order processing
WooCommerce - Inventory management and fulfillment
Custom Platforms - API-based connections
Payment Processors - Secure transaction handling
Business Tools
Connect with existing systems:
Calendar Applications - Appointment scheduling
Project Management - Task and workflow creation
Analytics Platforms - Google Analytics, custom tracking
Communication Tools - Email notifications, Slack alerts
Getting Started
Schedule Implementation
To implement WhatsApp Flows for your business:
Contact Our Team - Click "Schedule a Demo & Get Quote"
Requirements Discussion - Share your specific needs and goals
Custom Quote - Receive pricing based on complexity and requirements
Implementation Timeline - Typical setup takes 1-2 weeks
Go Live - Launch flows with full support and monitoring
Preparation Checklist
Before implementation, prepare:
Flow Requirements - What information you need to collect
Integration Needs - Which systems should receive data
Brand Assets - Logos, colors, and messaging guidelines
User Journey Maps - How customers should progress through flows
Success Factors
Maximize flow effectiveness by:
Clear Value Proposition - Why users should complete the flow
Minimal Friction - Only ask for essential information
Immediate Confirmation - Acknowledge completion quickly
Follow-up Strategy - How you'll use the collected data
WhatsApp Flows represent the future of conversational commerce and customer interaction. Through our managed service, you can leverage this powerful technology without the complexity of self-implementation, ensuring optimal performance and user experience.