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Setup Abandon Cart Recovery on Shopify for Maximum Returns in 2024
Setup Abandon Cart Recovery on Shopify for Maximum Returns in 2024

There are a few things you need to keep in mind to reach 30% or more cart recovery rate.

Velma Dinkley avatar
Written by Velma Dinkley
Updated over a week ago

Fixing the Shopify Checkout for more WhatsApp Opt Ins

First things first, if you're using WhatsApp cart recovery and your checkout looks like this, you're going to get very few opt ins.

Enhancing the Shopify checkout with one small click

Instead, follow these steps to change it

  1. Go to Shopify settings

  2. Select Checkout Tab on the left

  3. Change the "Customer contact method" to "
    Phone number or email"

Now, your checkout will look like this

Setup Checkout Abandonment in Spur

Create a Workflow

Select the Abandoned Checkout Template

Understanding the Checkout Started Trigger and Exit Conditions to avoid spam

Now click on the trigger, to open its settings. The trigger is always colored in green on spur, for you to differentiate the starting point of any workflow easily.

You'll notice the following exit

You'll notice the following two exit conditions by default here

  1. If the customer started checkout but placed order, you don't want to send them cart recovery. This exit condition checks if the customer placed an order before executing every step

  2. Other things you wouldn't want is customer checked out 3 times and got same cart recovery 3 times, so flow won't trigger if they already got a cart recovery in last 7 days

Both the above two exit conditions are important, otherwise it'll be a spammy experience for your customer

Create WhatsApp templates that convert

The rest of the flow is up to you, Spur gives you the ability to:

  1. get the cart price

  2. product names

  3. images of products in the cart

  4. the abandoned checkout URL

And much more for you to be able to send personalized and targeted messages and improve your cart recovery rate.

FAQs

  1. Email is compulsory for me, can i collect both number and email?

    1. Yes, the first thing in this article is to enable either email or the phone option. So it's up to the customer to give phone or email.

  2. Can I collect both email and phone?

    1. Yes, you can change the contact field back to email and make phone compulsory in the address section. But remember, this way your phone opt ins will be low since phone is not the first field. That being said most of the folks have autofill enabled, so many times you do get both, its not that you wont get it at all!

    2. If your customers are more like to convert via WhatsApp, keep an option for phone in the first field.

  3. Email is compulsory for me, any other option?

    1. Nope, FAQ 2 above is your best option then. But this way your email opt ins will always be greater than phone.

Conclusion

Always keep these there things in mind in setting up your cart recovery flow

  1. Fix your Shopify checkout and collect numbers in the first step

  2. Use order placed exit condition so that folks who placed order don't get a message

  3. Also use the 'been in flow' exit condition to again ensure you don't spam your customers (and also burn your pocket while doing that)

  4. Focus on delivering some value in the message templates you send, if your message simply is asking the customer for their money, they wont buy.

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